As States started to realize that unclaimed gift cards were enriching companies bottom lines, many if not most of them passed laws that allowed them to drag that money into their own coffers via unclaimed property laws. Colorado has tried to legitimizes their efforts by allowing people to get that money back by looking up their gift card on the State’s unclaimed property website. (article)

Of the $13 million Colorado recently pulled in in unclaimed gift card dollars, our expectation is that people will claim less than 0.1%. The great legislators and administrators of Colorado must undoubtedly realize this.