In Canada’s Nova Scotia province new laws came into effect on Feb 1, 2010 that prevent gift cards from having expiration dates or inactivity fees of any kind. As a result of this, one chain of malls is crying foul and has suspended sales of their mall-endorsed Mastercard gift cards. They stated a campaign to get the laws changed. One interesting note is that the website set up for the campaign claims that 96% of all gift cards are redeemed before the 15 month window after which fees were previously charged. If true, and not just political retoric, this would seem to indicate that perhaps people are more diligent in Canada about using up their gift cards.