As I’ve explored the world of gift cards for my own business, I’ve frequented the places where they are sold. The largest selection of gift cards I’ve seen is at grocery stores like Safeway. Until today, I wasn’t aware, but the those displays are called “Gift Card Malls” and are provided by a company called Blackhawk Network, a Safeway subsidiary. Now they will be installing their displays in Staples stores.(article) While I myself am highly suspicious of the gift card industry, I’ll admit that gift cards do have their benefits. The displays at Safeway in particular with their large selection of gift cards are great for some, ahem, last minute holiday or birthday shopping. :)