Mobile gift card company Giiv, which allows people to send virtual gift cards to peoples mobile phones via SMS for companies including Amazon.com and Krispy Kreme, raised $3.35 million in venture funding, which complements their previously raised $2.3M.

Actually, instead of a gift card, the recipient receives a store redemption code, which can then be exchanged for a real gift card.

Oh great, now you have two ways to lose your gift card, you can delete or forget about the text, or lose or forget about your gift card.

I’m not sure why this offers a significant benefit over a normal gift card, other than making giving a gift card even more lazy on the part of the giver.  Now, you don’t have to bother even picking up or shipping your gift card.

Trying to be edgy and prove they fit in with the younger crowd (which just by the nature of their service they probably do), they call their service texting with benefits.