I’m not sure exactly how the main-stream TV news gets their stories, but in the last 10 days or so I have seen the websites of ten or more TV news stations reporting essentially the same story on gift card resale sites, a phenomenon I have not seen in the couple of years I have been covering gift cards. I’m sure for every one of these stories I’ve seen, two more I haven’t.
The news stories are all very similar and report the same few gift card resale sites, leading me to believe they are all getting the same story from an Associated-Press type outfit, or maybe they just copy each other.
Our own site has seen a bump in visits over the last coupe of weeks; perhaps those stories are helping people to find us as well.
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